Marketing Leadership in Hospitality: Foundations and Practices Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Leadership in Hospitality: Foundations and Practices Book

Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses and their consumers. A separate chapter on marketing research, plus new case studies and examples, help bring this new edition straight to the cutting edge of hospitality marketing.Read More

from£68.17 | RRP: £50.50
* Excludes Voucher Code Discount Also available Used from £5.26
  • 0471332704
  • 9780471332701
  • Robert C. Lewis, Richard E. Chambers
  • 6 March 2000
  • John Wiley & Sons
  • Hardcover (Book)
  • 960
  • 3rd Edition
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