Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History Book

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.Read More

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  • Pickabook

    David Meerman Scott, Brian Halligan, Bill Walton (Foreword)

  • 0470900520
  • 9780470900529
  • David Meerman Scott, Brian Halligan
  • 20 August 2010
  • John Wiley & Sons
  • Hardcover (Book)
  • 192
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