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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History Book
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.Read More
from£13.89 | RRP: * Excludes Voucher Code Discount Also available Used from £7.31
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Pickabook
David Meerman Scott, Brian Halligan, Bill Walton (Foreword)
- 0470900520
- 9780470900529
- David Meerman Scott, Brian Halligan
- 20 August 2010
- John Wiley & Sons
- Hardcover (Book)
- 192
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