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Marketing Management: A Contemporary Perspective Book
Offers students and practitioners the coverage they need to make the right decisions to create and implement successful marketing strategies. This book covers a range of industries including business-to-customer business-to-business services marketing retailing and international marketing from companies around the globe.Read More
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Blackwell
Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe.The book offers students and practitioners the comprehensive coverage they need to make the right...
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Pickabook
Christian Homburg, Sabine Kuester, Harley Krohmer
- 0077117247
- 9780077117245
- Christian Homburg, Sabine Kuester, Harley Krohmer
- 1 January 2009
- McGraw-Hill Higher Education
- Hardcover (Book)
- 664
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