Marketing Management: A Relationship Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Management: A Relationship Approach Book

Marketing Management: A Relationship Approach, 2/e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today. As globalisation continues, the need for creating and...Read More

from£9.97 | RRP: £42.99
* Excludes Voucher Code Discount Also available Used from £4.04
  • 0273706837
  • 9780273706830
  • Svend Hollensen
  • 11 March 2010
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 696
  • 2
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