Marketing Management: A Strategic Approach with a Global Orientation (Irwin/McGraw-Hill Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Management: A Strategic Approach with a Global Orientation (Irwin/McGraw-Hill Series in Marketing) Book

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.Read More

from£80.98 | RRP: £87.99
* Excludes Voucher Code Discount Also available Used from £9.87
  • 0256226326
  • 9780256226324
  • Harper W. Boyd, Orville C. Walker
  • 1 October 1997
  • Irwin Professional Publishing
  • Hardcover (Book)
  • 576
  • 3rd Revised edition
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