Marketing Management: A Strategic, Decision-Making Approach (The McGraw-Hill/Irwin series in marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Management: A Strategic, Decision-Making Approach (The McGraw-Hill/Irwin series in marketing) Book

The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. Read More

from£N/A | RRP: £87.98
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