Marketing Management: Analysis, Planning, Implementation and Control (The Prentice-Hall Series in Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Management: Analysis, Planning, Implementation and Control (The Prentice-Hall Series in Marketing) Book

Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.Read More

from£36.38 | RRP: £26.95
* Excludes Voucher Code Discount Also available Used from £4.90
  • 0137228511
  • 9780137228515
  • Philip Kotler
  • 22 October 1993
  • Prentice Hall
  • Hardcover (Book)
  • 816
  • 8
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