Marketing Management - Text and Cases Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Management - Text and Cases Book

This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references.Read More

from£N/A | RRP: £37.50
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0471552550
  • 9780471552550
  • Douglas J. Dalrymple, Leonard J. Parsons
  • 5 January 1995
  • John Wiley & Sons
  • Paperback (Book)
  • 1008
  • 6th Edition
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