Marketing Management and Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Management and Strategy Book

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.Read More

from£54.99 | RRP: £44.99
* Excludes Voucher Code Discount Also available Used from £5.41
  • 0273693980
  • 9780273693987
  • Mr Peter Doyle, Phil Stern
  • 6 April 2006
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 464
  • 4
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