Marketing Management for the Hospitality Industry: A Strategic Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Management for the Hospitality Industry: A Strategic Approach Book

The only advanced marketing guide focusing specifically on the hospitality industry. This book uses a range of case studies and applied marketing principles to explore both long and short term marketing strategies. With a balanced treatment of lodging and foodservice segments, Marketing Management for the Hospitality Industry: A Strategic Approach covers techniques for analyzing marketing, developing strategies and more.Read More

from£128.46 | RRP: £68.95
* Excludes Voucher Code Discount Also available Used from £6.27
  • 0471310123
  • 9780471310129
  • Allen Z. Reich
  • 16 April 1997
  • John Wiley & Sons
  • Hardcover (Book)
  • 530
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