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Marketing Management for the Hospitality Industry: A Strategic Approach Book
The only advanced marketing guide focusing specifically on the hospitality industry. This book uses a range of case studies and applied marketing principles to explore both long and short term marketing strategies. With a balanced treatment of lodging and foodservice segments, Marketing Management for the Hospitality Industry: A Strategic Approach covers techniques for analyzing marketing, developing strategies and more.Read More
from£128.46 | RRP: * Excludes Voucher Code Discount Also available Used from £6.27
- 0471310123
- 9780471310129
- Allen Z. Reich
- 16 April 1997
- John Wiley & Sons
- Hardcover (Book)
- 530
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