Marketing Management in the 21st Century Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Management in the 21st Century Book

(Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing--Management. Read More

from£52.63 | RRP: £38.99
* Excludes Voucher Code Discount Also available Used from £6.26
  • 013915695X
  • 9780139156953
  • Noel Capon, James M. Hulbert
  • 18 October 2000
  • Prentice Hall
  • Paperback (Book)
  • 637
  • 1
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