Marketing Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Management Book

An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.Read More

from£47.23 | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £4.90
  • 0132435101
  • 9780132435109
  • Philip Kotler
  • 24 July 1996
  • Pearson US Imports & PHIPEs
  • Hardcover (Book)
  • 837
  • 9th Revised edition
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