Marketing Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Management Book

Product DescriptionKotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.For marketing professionals who place special emphasis to creativity and imagination in marketing management.Read More

from£22.17 | RRP: £100.00
* Excludes Voucher Code Discount Also available Used from £4.49
  • 0136009980
  • 9780136009986
  • Philip Kotler, Kevin Keller
  • 25 February 2008
  • Prentice Hall
  • Hardcover (Book)
  • 816
  • 13
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