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Marketing Management Book
Inspired by the American ed. of same title. The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European...Read More
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Pickabook
Philip Kotler, Kevin Lane Keller, Malcolm Goodman
- 0273718568
- 9780273718567
- Philip Kotler, Kevin Keller, Dr Mairead Brady, Malcolm Goodman, Mr Torben Hansen
- 9 April 2009
- Prentice Hall
- Hardcover (Book)
- 889
- 1
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