Marketing Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Management Book

A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.Read More

from£44.51 | RRP: £57.99
* Excludes Voucher Code Discount Also available Used from £4.06
  • 0324022034
  • 9780324022032
  • Michael R. Czinkota, Masaaki (Mike) Kotabe
  • 22 June 2000
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 598
  • 2nd Revised edition
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