Marketing Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Management Book

This book provides a thorough introduction to the theory and practice of marketing. The analysis of core theories, concepts and techniques is integrated with marketing in practice, through the inclusion of over seventy mini-cases and frequent references to everyday organizations. The cases are drawn from a wide variety of organizations, business sectors and international settings. The text is highly structured, user friendly, and includes learning objectives, chapter overviews, key concepts, summaries, research and discussion questions and directed further reading. It also has an attractive two-colour design.Read More

from£32.99 | RRP: £32.00
* Excludes Voucher Code Discount Also available Used from £6.90
  • 0412623501
  • 9780412623509
  • Tony Proctor
  • 14 March 1996
  • Thomson Learning
  • Paperback (Book)
  • 528
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