Marketing Masculinities: Gender and Management Politics in Marketing Work (Contributions in Labor Studies) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Masculinities: Gender and Management Politics in Marketing Work (Contributions in Labor Studies) Book

This book explores the ways in which gender informs the definition and organization of management work, with specific attention to marketing. Drawing on original case studies, Chalmers examines how marketing personnel in particular firms appeal to valued and emotionally charged masculine meanings and identifications. By focusing on this interpenetration of masculinity projects and managerial politics, the study illustrates that gender is a particularly flexible and potent resource for use in the competitive struggles shaping management.Read More

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  • 0313316031
  • 9780313316036
  • Lee V. Chalmers
  • 30 April 2001
  • Greenwood Press
  • Hardcover (Book)
  • 208
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