Marketing Metaphors and Metamorphosis Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Metaphors and Metamorphosis Book

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. Read More

from£44.38 | RRP: £55.00
* Excludes Voucher Code Discount Also available Used from £4.47
  • 1403998612
  • 9781403998613
  • Professor Philip J. Kitchen
  • 1 August 2008
  • Palgrave Macmillan
  • Hardcover (Book)
  • 240
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