Marketing Metrics: How to Create Accountable Marketing Plans that Really Work Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Metrics: How to Create Accountable Marketing Plans that Really Work Book

Marketing is now being asked to be measurably accountable for not only the top-line of their income statement but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs its advertising sales promotion sales and distribution and pricing programs.Read More

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  • 0470821329
  • 9780470821329
  • John Davis
  • 14 November 2006
  • John Wiley & Sons
  • Paperback (Book)
  • 440
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