Marketing Mistakes and Successes Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Mistakes and Successes Book

This best-selling casebook now in its 11th edition presents a series of fascinating scenarios that let you learn from some of today's most prominent business players. In an engaging conversational style Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars comebacks mistakes and successes.Read More

from£N/A | RRP: £35.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0470169818
  • 9780470169810
  • Robert F. Hartley
  • 17 February 2009
  • John Wiley & Sons
  • Paperback (Book)
  • 416
  • 11th Edition
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