Marketing Mistakes and Successes Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Mistakes and Successes Book

This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.Read More

from£46.31 | RRP: £37.50
* Excludes Voucher Code Discount Also available Used from £7.13
  • 0471370606
  • 9780471370604
  • Robert F. Hartley
  • 14 July 2000
  • John Wiley & Sons
  • Paperback (Book)
  • 368
  • 8th Edition
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