Marketing Mistakes Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Mistakes Book

Now in a new edition, this popular marketing book incorporates many new case studies. Presented here are some of the most notable marketing mistakes in history, with insightful discussion of why they failed. Most of the examples are recent, but some classic cases have been retained. A variety of industries are represented, and marketing failures are compared with successes within each industry. Informative and entertaining, this book is packed with hard-won knowledge.Read More

from£N/A | RRP: £16.95
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0471616656
  • 9780471616658
  • Robert F. Hartley
  • 5 April 1989
  • John Wiley & Sons
  • Paperback (Book)
  • 286
  • 4th Edition
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