Marketing Models Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Models Book

This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology.Read More

from£48.63 | RRP: £43.99
* Excludes Voucher Code Discount Also available Used from £21.02
  • 013545641X
  • 9780135456415
  • Gary Lilien
  • 24 April 1995
  • Prentice-Hall
  • Paperback (Book)
  • Facsimile
  • Facsimile
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