Marketing, Morality and the Natural Environment (Routledge Advances in Management and Business Studies) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing, Morality and the Natural Environment (Routledge Advances in Management and Business Studies) Book

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.Read More

from£N/A | RRP: £22.50
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  • 0415439612
  • 9780415439619
  • Andrew Crane
  • 26 March 2007
  • David Fulton Publishers Ltd
  • Paperback (Book)
  • 224
  • 1
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