Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing Book

Most businesses blithely cling to common marketing "wisdom"-and many pay the price by failing. That's the tough premise of this spirited book, packed with unconventional solutions and counter-intuitive answers adaptable to almost any business situation. Drawing on years of experience in the marketing trenches and corporate boardrooms as two of the most renowned marketing consultants in America, Kevin J. Clancy and Robert S. Shulman show marketers how to eliminate the myths and death wish practices that are killing brands, products, services, and companies throughout the world. Readers will learn to self-correct more than 100 prevalent death wish marketing fallacies.Read More

from£12.13 | RRP: £8.99
* Excludes Voucher Code Discount Also available Used from £13.32
  • 0070113610
  • 9780070113619
  • Kevin J. Clancy
  • 1 June 1995
  • McGraw-Hill Professional
  • Paperback (Book)
  • 308
  • New edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.