Marketing Myths That are Killing Business: The Cure for Death Wish Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Myths That are Killing Business: The Cure for Death Wish Marketing Book

Written by two of the foremost experts in marketing, this highly readable guide debunks the most commonly accepted myths that have perpetuated themselves in American business today and provides solutions that can be adapted to most every business situation. The authors show marketers how to eliminate the myths that are killing brands, products, services, and companies throughout the world. Readers will learn how to self-correct more than 100 prevalent death wish marketing fallacies.Read More

from£N/A | RRP: £18.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0070111243
  • 9780070111240
  • Kevin J. Clancy, Robert S. Shulman
  • 1 October 1993
  • McGraw-Hill Inc.,US
  • Hardcover (Book)
  • 308
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