Marketing Plan: A Practitioner's Guide Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Plan: A Practitioner's Guide Book

A step-by-step guide to the preparation and presentation of every type of marketing plan. The basic structures of the different types of marketing plan are outlined and guidance is given on the approaches and applications necessary for different industry sectors and overseas markets. This book includes details on methods of researching the market, collecting, analyzing and presenting information, the use of information technology and simple computer techniques and the implications of 1992. It contains useful sample forms, questionnaires, document layouts and checklists, and will help all sales and marketing professionals to develop the strategies necessary to fulfil their marketing objectives.Read More

from£33.75 | RRP: £25.00
* Excludes Voucher Code Discount Also available Used from £7.97
  • 1850919879
  • 9781850919872
  • John Westwood
  • 30 July 1990
  • Kogan Page Ltd
  • Hardcover (Book)
  • 250
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.