Marketing Planning: A Global Perspective Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Planning: A Global Perspective Book

The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.Read More

from£45.88 | RRP: £32.99
* Excludes Voucher Code Discount Also available Used from £2.97
  • 0077104188
  • 9780077104184
  • Svend Hollensen
  • 1 July 2005
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 350
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