Marketing Planning: Strategy, Environment and Context Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Planning: Strategy, Environment and Context Book

Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context.Read More

from£60.99 | RRP: £36.99
* Excludes Voucher Code Discount Also available Used from £2.73
  • 0273724711
  • 9780273724711
  • Jim Blythe, Phil Megicks
  • 6 May 2010
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 288
  • 1
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