Marketing Planning and Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Planning and Strategy Book

Written for the capstone course in Marketing or Marketing Strategy. Marketing Planning and Strategy will help students develop strategic marketing skills essential for todayUs global competition. This text focuses on marketing stratgey from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.Read More

from£N/A | RRP: £32.99
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  • 0538852836
  • 9780538852838
  • Subhash C. Jain
  • 31 July 1996
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 843
  • 5th Revised edition
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