Marketing Planning for Services Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Planning for Services Book

This text offers advice on creating successful marketing plans, with each chapter having examples of marketing planning in practice. The book highlights key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the stages of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. Marketing intelligence systems, market research, organization development stages and marketing orientation are covered.Read More

from£37.12 | RRP: £27.50
* Excludes Voucher Code Discount Also available Used from £11.70
  • 075062549X
  • 9780750625494
  • Malcolm McDonald, Adrian Payne
  • 30 November 1995
  • Butterworth-Heinemann Ltd
  • Hardcover (Book)
  • 364
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