Marketing Plans for Service Businesses: A Complete Guide Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Plans for Service Businesses: A Complete Guide Book

Serves as a guide to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings about marketing and the nature of services and relationship marketing. It suggests the frameworks and techniques for undertaking the marketing planning process and implementing the principles covered.Read More

from£43.99 | RRP: £39.99
* Excludes Voucher Code Discount Also available Used from £4.43
  • 075066746X
  • 9780750667463
  • Malcolm McDonald, Adrian Payne
  • 13 September 2005
  • A Butterworth-Heinemann Title
  • Paperback (Book)
  • 320
  • 2
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