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Marketing Plans for Services: A Complete Guide Book
* Excludes Voucher Code Discount Also available Used from £7.16
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TheBookPeople
This practical guide for marketers in the service industry provides essential knowledge on how to prepare a marketing plan. It takes the marketer step-by-step through the key phases of the marketing planning process and demonstrates the barriers that can prevent a service organization from being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered.
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Pickabook
Adrian Payne, Malcolm McDonald, Pennie Frow
- 0470979097
- 9780470979099
- Malcolm McDonald, Pennie Frow, Adrian Payne
- 9 August 2011
- John Wiley & Sons
- Paperback (Book)
- 512
- 3rd Edition
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