Marketing Plans for Services: A Complete Guide Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Plans for Services: A Complete Guide Book

Paperback. Pub Date: 08 2011 Pages: 512 Publisher: John Wiley & Sons Marketing Plans for Services Third Edition is based on the SUCCESSFUL Marketing Planning for Service Businesses which has been completely overhauled. Updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results.With revised cases and new content covering gap analysis. market mapping. CRM and integrated marketing communications. including digital marketing and social media. it will be an essential guide for professional marketers in the service sector a well as upper level students.Contents: Preface The structure of this book and how to use itList of figures 1 Marketing and services 2 The nature of services marketing 3 Marketing planning for services: the process 4 Marketing planning for services: the problems 5...Read More

from£48.58 | RRP: £34.99
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  • TheBookPeople

    This practical guide for marketers in the service industry provides essential knowledge on how to prepare a marketing plan. It takes the marketer step-by-step through the key phases of the marketing planning process and demonstrates the barriers that can prevent a service organization from being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered.

  • Pickabook

    Adrian Payne, Malcolm McDonald, Pennie Frow

  • 0470979097
  • 9780470979099
  • Malcolm McDonald, Pennie Frow, Adrian Payne
  • 9 August 2011
  • John Wiley & Sons
  • Paperback (Book)
  • 512
  • 3rd Edition
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