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Marketing: Principles and Practice Book
This text provides a guide to the whole of the marketing process and is designed for use on introductory and modular marketing courses. It contains additional material on direct marketing, advertising and public relations and includes questions, exercises and mini-cases throughout.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0273607340
- 9780273607342
- Dennis Adcock, etc., Ray Bradfield, Al Halborg, Caroline Ross
- 1 April 1995
- FT Prentice Hall
- Paperback (Book)
- 416
- 2nd Revised edition
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