Marketing: Principles and Practice Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing: Principles and Practice Book

This introduction to marketing explains core principles in the context of organizations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasizing the...Read More

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  • Product Description

    Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.

  • 027364677X
  • 9780273646778
  • Dennis Adcock, Al Halborg, Caroline Ross
  • 27 April 2001
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 534
  • 4
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