Marketing Psychology: The Paradigm in the Wings Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Psychology: The Paradigm in the Wings Book

This text portays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.Read More

from£89.99 | RRP: £82.00
* Excludes Voucher Code Discount Also available Used from £7.54
  • 0333662776
  • 9780333662779
  • Gordon R. Foxall
  • 15 September 1997
  • Palgrave Macmillan
  • Hardcover (Book)
  • 224
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