Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing ROI: The Path To Campaign, Customer, And Corporate Profitability Book

Shows marketing practitioners at various levels how to employ ROI and other financial tools to quantify their organizations' strategic marketing decisions and maximize the incremental profits generated by each dollar invested in their marketing programs. This book presents a program for removing the veil of mystery from marketing efficiency.Read More

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  • Blackwell

    ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use...

  • 0071413634
  • 9780071413633
  • James Lenskold
  • 1 August 2003
  • McGraw-Hill Professional
  • Hardcover (Book)
  • 256
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