Marketing Research 6/e Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research 6/e Book

The sixth edition of this established text provides a comprehensive yet concise introduction to the key concepts of marketing research. Fully revised and updated, this text takes a qualitative approach to contemporary practice in marketing research, covering developments in statistics software packages (SPSS). Taking on board the rapid changes in computerized research, and coverage of the Internet and email has been added. Presented in colour, the book introduces new case material to illustrate important concepts, and improved features such as key terms, study questions and chapter summaries encourage students to revise and test their understanding of each chapter. Supporting resources for lecturers and students are available on the internet.Read More

from£N/A | RRP: £36.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0077097513
  • 9780077097516
  • Peter M Chisnall
  • 1 February 2001
  • McGraw Hill Higher Education
  • Paperback (Book)
  • 496
  • 6th edition
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