Marketing Research: An Applied Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research: An Applied Approach Book

Marketing Research- An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research- An Applied Approach builds upon Birks' well received European adaptation of Malhtora's classic text whilst also drawing on the strengths of Malhotra's most recent US edition. It forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth.Read More

from£N/A | RRP: £38.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0273657445
  • 9780273657446
  • David Birks, Naresh Malhotra
  • 9 December 2002
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 816
  • 2
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