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Marketing Research: An Applied Approach Book
In an industry undergoing changes, great opportunities are being created for Marketing Researchers to use their skills to solve the challenges of business environment. This work attempts to help you understand those challenges, build your talents and develop your own insights. It also includes a CD of the software applications SNAP and XSight.Read More
from£70.13 | RRP: * Excludes Voucher Code Discount Also available Used from £4.19
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Blackwell
Suitable for use at undergraduate, postgraduate and MBA levels, this highly successful European textbook, enhanced by a CD, video material and valuable online resources, is an essential part of your future success in Marketing Research.
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Pickabook
Naresh Malhotra, David F. Birks
- 0273706896
- 9780273706892
- Naresh Malhotra, David Birks
- 28 December 2006
- Financial Times/ Prentice Hall
- Paperback (Book)
- 835
- 3
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