Marketing Research: An Applied Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research: An Applied Approach Book

In an industry undergoing changes, great opportunities are being created for Marketing Researchers to use their skills to solve the challenges of business environment. This work attempts to help you understand those challenges, build your talents and develop your own insights. It also includes a CD of the software applications SNAP and XSight.Read More

from£70.13 | RRP: £46.99
* Excludes Voucher Code Discount Also available Used from £4.19
  • Blackwell

    Suitable for use at undergraduate, postgraduate and MBA levels, this highly successful European textbook, enhanced by a CD, video material and valuable online resources, is an essential part of your future success in Marketing Research.

  • Pickabook

    Naresh Malhotra, David F. Birks

  • 0273706896
  • 9780273706892
  • Naresh Malhotra, David Birks
  • 28 December 2006
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 835
  • 3
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