Marketing Research: An Applied Orientation Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research: An Applied Orientation Book

Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Second Edition reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the enormous success of the first edition by being even more current, contemporary, illustrative and user-friendly.Read More

from£43.18 | RRP: £31.99
* Excludes Voucher Code Discount Also available Used from £5.95
  • 0131257331
  • 9780131257337
  • Naresh K. Malhotra
  • 29 November 1995
  • Prentice Hall
  • Hardcover (Book)
  • 890
  • 2
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