Marketing Research: An Integrated Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research: An Integrated Approach Book

Integrates the key concepts and techniques of marketing research with the management of customer information from databases, loyalty cards and customer files. This work links marketing research techniques with real-life marketing research practice and highlights how to brief and select marketing research suppliers.Read More

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  • Blackwell

    Marking Research: An Integrated Approach is invaluable for anyone studying marketing research at a degree or diploma level and is prescribed reading for those students taking the joint module of Marketing Research and Information offered by the...

  • 027369474X
  • 9780273694748
  • Alan Wilson
  • 10 April 2006
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 456
  • 2
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