Marketing Research: An Integrated Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research: An Integrated Approach Book

Integrates the key concepts and techniques of marketing research with the management of customer information from databases, loyalty cards and customer files. This work links marketing research techniques with real-life marketing research practice and highlights how to brief and select marketing research suppliers.Read More

from£60.73 | RRP: £43.99
* Excludes Voucher Code Discount Also available Used from £3.25
  • Blackwell

    Marking Research: An Integrated Approach is invaluable for anyone studying marketing research at a degree or diploma level and is prescribed reading for those students taking the joint module of Marketing Research and Information offered by the...

  • 027369474X
  • 9780273694748
  • Alan Wilson
  • 10 April 2006
  • Financial Times/ Prentice Hall
  • Paperback (Book)
  • 456
  • 2
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.