Marketing Research Essentials: Instructor's Manual Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research Essentials: Instructor's Manual Book

Marketing Research Essentials, 3e keeps the hottest concepts, insights, basics, and examples from McDaniel & Gates' Contemporary Marketing Research, 4e, making it ideal for adding research projects or outside materials to your class. As in the parent text, Essentials seamlessly integrates the Internet and technology issues and methods - all while preserving the clarity and managerial approach for which McDaniel and Gates are known.Read More

from£6.68 | RRP: £4.95
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0314049290
  • 9780314049292
  • Carl, Jr. McDaniel, Roger H. Gates
  • 15 October 1994
  • International Thomson Publishing
  • Paperback (Book)
  • 550
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.