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Marketing Research Essentials: Instructor's Manual Book
Marketing Research Essentials, 3e keeps the hottest concepts, insights, basics, and examples from McDaniel & Gates' Contemporary Marketing Research, 4e, making it ideal for adding research projects or outside materials to your class. As in the parent text, Essentials seamlessly integrates the Internet and technology issues and methods - all while preserving the clarity and managerial approach for which McDaniel and Gates are known.Read More
from£6.68 | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0314049290
- 9780314049292
- Carl, Jr. McDaniel, Roger H. Gates
- 15 October 1994
- International Thomson Publishing
- Paperback (Book)
- 550
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