Marketing Research Essentials: WITH SPSS Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research Essentials: WITH SPSS Book

When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with...Read More

from£27.09 | RRP: £128.00
* Excludes Voucher Code Discount Also available Used from £4.51
  • 0470131985
  • 9780470131985
  • Carl McDaniel Jr., Roger Gates
  • 31 August 2007
  • John Wiley & Sons
  • Paperback (Book)
  • 544
  • 6th Edition
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