Marketing Research Essentials Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research Essentials Book

Marketing Research Essentials, 3e keeps the hottest concepts, insights, basics, and examples from McDaniel & Gates' Contemporary Marketing Research, 4e, making it ideal for adding research projects or outside materials to your class. As in the parent text, Essentials seamlessly integrates the Internet and technology issues and methods - all while preserving the clarity and managerial approach for which McDaniel and Gates are known.Read More

from£34.35 | RRP: £24.99
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  • 0324023170
  • 9780324023176
  • Carl D McDaniel, Roger H Gates
  • 1 August 2000
  • South-Western Publishing
  • Paperback (Book)
  • 460
  • 3rd Ed
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