Marketing Research Essentials Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research Essentials Book

Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing researcher, McDaniel and Gates together bring their real-life, insider experiences from the industry to teach students how to make critical business decisions through the study of market research. Recognizing that marketing research is much more than computing sample size, learning SPSS, or conducting a focus group, the text shares with students all they need in research design, data acquisition, and data analysis, with a fresh dose of reality that is unmatched.Read More

from£70.53 | RRP: £44.99
* Excludes Voucher Code Discount Also available Used from £4.88
  • 0470169702
  • 9780470169704
  • Carl McDaniel Jr., Roger Gates
  • 2 July 2010
  • John Wiley & Sons
  • Paperback (Book)
  • 528
  • 7th Edition
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