Marketing Research Essentials Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research Essentials Book

When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.Read More

from£64.00 | RRP: £76.50
* Excludes Voucher Code Discount Also available Used from £3.28
  • 0471684767
  • 9780471684763
  • Carl McDaniel Jr., Roger Gates
  • 2 September 2005
  • John Wiley & Sons
  • Paperback (Book)
  • 512
  • 5th Edition
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