Marketing Research Essentials (Marketing Research S.) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research Essentials (Marketing Research S.) Book

MARKETING RESEARCH ESSENTIALS 2e is an updated version of McDaniel & Gates' successful CONTEMPORARY MARKETING RESEARCH 3e, featuring succinct coverage of marketing research with a managerial orientation. Essentials condenses core material into 15 chapters, allowing for easy integration of outside research projects. New features for the second edition include updated international features, as well as the application of new technologies. Use of the Internee in conducting marketing research will be highlighted throughout the text with a full chapter devoted to this contemporary issue. This book is a handy guide to marketing research that no marketing professional should be without.Read More

from£39.13 | RRP: £28.99
* Excludes Voucher Code Discount Also available Used from £13.57
  • 0538876697
  • 9780538876698
  • Carl D McDaniel, Roger H Gates
  • 1 November 1997
  • South-Western Publishing
  • Paperback (Book)
  • 462
  • 2nd Ed
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