Marketing Research: Includes SPSS 11.0: Online Research Applications Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Research: Includes SPSS 11.0: Online Research Applications Book

Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.Read More

from£79.60 | RRP: £83.99
* Excludes Voucher Code Discount Also available Used from £13.14
  • 0130351350
  • 9780130351357
  • Alvin C. Burns, Ronald F. Bush
  • 8 May 2003
  • Prentice Hall
  • Hardcover (Book)
  • 672
  • 4
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.