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Marketing Research: Methodical Foundations: Methodological Foundations (Dryden Press Series in Marketing) Book
OVERVIEWThis market leader has established itself as a classic through six previous editions. It has done so by presenting the material from both a quantitative and qualitative perspective, and allowing the students to develop an appreciation for the six stages of the research process.Read More
from£28.97 | RRP: * Excludes Voucher Code Discount Also available Used from £6.90
- 0030238161
- 9780030238161
- Gilbert A. Churchill
- 4 August 1998
- Thomson Learning
- Hardcover (Book)
- 1017
- 7th edition
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